Finance tosses a coin and can win whether it is head or tail, considering a side of coin stands for fund raising and other side stands for fund management. As applied economics, finance manages the money. In other words, the role of a finance manger is to manage the money and raise the risk-adjusted return up to an optimal level.

Money must be managed as there is an opportunity cost. As a unit of money today is more valuable than a unit of money tomorrow, similarly an unit of money to be spent for a purpose loses its utility for alternative uses. Hence there lies the significance of money management. Management of money involves allocating the money in areas where it is required most.

Opportunity cost stands for the best alternative option one loses due to accepting the better option. While choosing to eat rice, instead of bread, the bread is the opportunity cost. One may intend to go for rice, for simply he is habituated to it or otherwise rice costs cheaper. In another sense, opportunity cost can be the difference between return from two investment areas.

If Investing in T-bill would reward an investor up to maximum 8.0 per cent, and if one does it, for an example, it will involve a loss of 16 per cent return generated from stocks. Hence 16 – 8.0 = 8.0 per cent is the opportunity cost. The question may be raised whether there is opportunity cost of anything if the best option is chosen. The reply is, opportunity is a chance of getting something which is the best.

But opportunity cost of capital may be as such that any one starts business with borrowing at 8.0 per cent and their own fund investment in stocks at 18 per cent. Herein the case of cost of capital, the idea is quite reverse.

Fund means any money kept for a purpose. Project financing involves funding from debt and equity sources. The cost effective borrowing is important because project viability depends on it. But unethical use of fund and earning management and faulty forecasting may ruin the life of a project when it is at the implementation stage.

Hence many professional designations are evolving for better ethical and intellectual practice of finance. Professional designations demand both the blend of intellect and education. In addition, it requires practical experience. In finance, gloablly a number of certification is available. So it would be a healthy strategy to hedge risk by knowing the way to do it.

Lots of people have different views about creativity. To me creativity starts from planning.Planning about what you aim to achieve.defining agenda,writing plans in small papers or keep note. Distributing work is very important. Then Search.One can use google.One can consult a partner,to adjust ideas.Matching the implementation with planned thoughts.

Inspired from an article “What Drives Creativity?”By Harvey Mackay sent to my email, I think to be creative one must be able to study a lot. Like browse the internet,read magazines,novels or any journals.Try to define things .Think in different way by watching same thing everyday.First knowing the problem is very important .Then We can move forward to solve the problem. Be well communicative.There is chance of failure.Try hard for success but must be able to adjust failure. Finally one should know how to relax and allow mind to rethink creatively.

What is the importance of creativity. The point is clear that creative ,the word itself is very positive  and mostly appreciated by all. But the question is that “Is creativity  inborn or it can be generated?’. I think creativity is object that lies in those who thinks,works hard,have willpower .So creativity can be achieved. But question may rise is the creative man are to think creatively. Well there is no answer of that. But I believe a person no matter how creative he is ,he must  try to be creative.

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